{"id":9708,"date":"2024-04-26T08:24:59","date_gmt":"2024-04-26T12:24:59","guid":{"rendered":"https:\/\/newpirdev.wpengine.com\/?post_type=learning-center&p=9708"},"modified":"2024-11-08T15:22:31","modified_gmt":"2024-11-08T19:22:31","slug":"building-an-unstoppable-nonprofit-social-media-strategy-in-2022","status":"publish","type":"learning-center","link":"https:\/\/pir.org\/for-orgs\/learning-center\/resources\/building-an-unstoppable-nonprofit-social-media-strategy-in-2022\/","title":{"rendered":"Building an Unstoppable NonProfit Social Media Strategy"},"content":{"rendered":"\n

By Maria Sadusky, Community Boost<\/em><\/p>\n\n\n\n

This article is part 5 of an 6-part series called “Digital Marketing Toolkit for Mission-Driven Organizations”. These articles originated from and were previously published by Community Boost<\/a><\/strong>, a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact.<\/em><\/p>\n\n\n\n

As we enter this new year, social channels aren\u2019t just adapting to the changes that have been brought on since the pandemic in 2020, but they are finally settling in and the trends are building! However, 67% of nonprofits don\u2019t have a solid nonprofit social media strategy in place and still stress how important it is. Let\u2019s be the 33%. We\u2019ve all heard about increasing presence on social media and building engagement.<\/p>\n\n\n\n

But, what happens when your posting tons and you don\u2019t see an increase in community size? Or you\u2019re stuck because you don\u2019t have a solid plan in place? The great news here is that social channels are on your side! There are specific trends and ways that you can \u201chack\u201d the channels. Start building a nonprofit social media strategy that spikes quality engagement!<\/p>\n\n\n\n

Get Reliable Supporters with a Nonprofit Social Media Strategy<\/strong><\/p>\n\n\n\n

Build Engagement<\/strong><\/p>\n\n\n\n

Engagement is an overall measure of how much your audience interacts with your account, and how often. Engagement may include likes, comments, shares, and mentions.<\/p>\n\n\n\n

Share news about your organization<\/strong><\/p>\n\n\n\n

Keeping people updated keeps them engaged. Sharing your organization\u2019s efforts will encourage people to follow, like, comment, and share<\/p>\n\n\n\n

Drive brand recognition<\/strong><\/p>\n\n\n\n

Brand recognition keeps your nonprofit at the forefront of everyone\u2019s mind! What are some of your favorite brands? Establish a brand strategy that can be easily implemented into your existing marketing strategy.<\/strong><\/a><\/p>\n\n\n\n

Attend the session that Canva is doing on \u201cHow To Create A Branding Strategy For Your Nonprofit\u201d at The Nonprofit Marketing Summit: Momentum. <\/strong><\/a><\/p>\n\n\n\n

Build community by providing value<\/strong><\/p>\n\n\n\n

No, a good social media marketing strategy does not mean just spitting out posts and content everywhere. You will not build a quality community that way. Instead, try offering valuable content that your followers are waiting for every day.<\/p>\n\n\n\n

Recruit volunteers<\/strong><\/p>\n\n\n\n

Again, younger audiences, activists, and other potential volunteers are more likely to volunteer for your organization if you are loud about it on social media. Your strategy can show them what they will be missing out on.<\/p>\n\n\n\n

Overall, if your team is ready to build that community and increase long-term supporters, your nonprofit social media strategy will do just that by driving brand recognition, providing value to your supporters, and increasing social media engagement.<\/p>\n\n\n\n

Create A Strong Foundation for Your Nonprofit Social Media Strategy<\/strong><\/p>\n\n\n\n

Define your goals<\/strong><\/p>\n\n\n\n

Defining goals is definitely easier said than done. We really like to use the SMART goal method. This is an acronym for specific, measurable, attainable, relevant, and time-bound. Use this SMART goal template to define and attain your goals!<\/strong><\/a><\/p>\n\n\n\n

Marketing Where Your Audience\u2019s Attention is Actually At<\/strong><\/p>\n\n\n\n

Where is your specific audience is spending their time? That\u2019s where we need to invest our marketing efforts. For example, say you\u2019re trying to target gen Z, a younger generation. Well, Tik Tok <\/strong><\/a>has been downloaded 2 billion times and it\u2019s where Gen Z spends their time.<\/p>\n\n\n\n

Knowing this, we need to really think about how we\u2019re actually going to be relevant in those specific channels. Plus, young people are the future donors and supporters of your nonprofit organization, so maybe it is time to learn how to market to younger audiences<\/strong><\/a>.<\/p>\n\n\n\n

Choosing The Best Channels for Your Social Media Strategy<\/strong><\/p>\n\n\n\n

When you\u2019re deciding on the best channels for your nonprofit social media strategy, you\u2019ll want to start by thinking through a few basic questions:<\/p>\n\n\n\n